(Photo from stylelist.com)
I have two favorite times of the year -- February and September. Is it because my favorite holidays are Valentine's Day and Labor Day? Absolutely not! It's because those months include two weeks out of the year when every fashionista feels like she's died and gone to heaven: Mercedes-Benz Fashion Week! And this year provides a tee bit more excitement because after 18 years at Bryant Park (I must say attending my last show there last season was a little bittersweet), the shows have moved to Lincoln Center. I feel like a kid waking up on Christmas morning -- I know I loved all of the presents under the tree last year, but I'm hoping this year's presents will be even better!
The move to Lincoln Center has brought about many firsts, not the least of which is Fashion GPS, a web-based system rolled out by IMG Fashion (the producer of MBFW) that over 80% of the designers showing at the tents have opted to use. Instead of those often lavish paper invitations being sent in the mail, PR firms emailed invitations which contain a link for you to go online and RSVP with a touch of a button. You are immediately sent an email containing a confirmation number (gone are the days when you wonder whether or not your RSVP by email or voicemail was ever received), and . . . drumroll please . . . a barcode to be scanned at one of 9 kiosks on site! (The barcode can even be scanned right from your PDA!) These kiosks will spit out your seating assignment, and off you go to your show. They will even have computer terminals and printers available if you happen to forget to bring your confirmation email with you. IMG is hoping that this will dramatically cut down those long lines (which look more like a sea of people huddled together) you wait in to check in with a PR person frantically looking through a binder filled with names. (Of course the PR teams will still be on hand to handle the real problems and the computer glitches.)
While this to me is the biggest and most dramatic change, the new location now includes a significantly larger space, lounge-style seating in the lobby area to wait around between shows (music to my feet!), two interior courtyards, wireless internet access, and a 4th venue (venue names are now from largest to smallest: "The Theatre," "The Stage," "The Studio," and "The Box"). The Theatre can seat almost 1,000 people and can accommodate another 400 standing; The Stage will fit more than 800 fashionistas; The Studio has seats for 390 plus standing room; and The Box -- a smaller room for designer presentations, industry forums and press conferences -- can hold 450 standing. It also appears as though the chairs in the venues have been replaced with stadium style bench seating, no doubt one of the reasons they are able to accommodate more people.
Although I will miss the first day of shows tomorrow (last day of my Bermuda vacation), I hit the ground running before daybreak on Friday morning to make it to NYC in time for my first show at 9:30 am. My day starts off with Tadashi Shoji, followed by Duckie Brown, Georges Chakra, and Ports 1961. Hopefully I will get a quick nap in at some time so I can be ready for all of the Fashion's Night Out festivities!
