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April 8, 2009

Nordstrom Cherry Hill: A "Grand" Opening Gala

Two weeks ago I had the pleasure of attending the Nordstrom Cherry Hill Grand Opening Gala. It was a night of amazing proportions – non-stop hors d’oeuvres and desserts, complimentary open bar, an electrifying band, live model mannequins, and four hours (6 – 10 pm) to shop until you drop before the official store opening two days later. My girlfriend and I arrived around 7:30 that evening, and as we pulled up to the curb to leave our car with the valet, we knew we were in store for something pretty spectacular. My heart skipped a beat as we walked through the opened doors while being greeted by a neverending host of store personnel, some ready to extend you your first glass of champagne for the evening) One thing that was evident two minutes after getting there: the Nordstrom brothers know how to throw a party!

As we paused to get a bite to eat and to assess our surroundings, my initial reaction was, “I have never seen so many sales associates per capita in my entire life.” It was clear that this event was not only designed to raise money for a few worthy causes (proceeds from the ticket cost of $100 per person benefited The Links, Incorporated, the Philadelphia Museum of Art, and Symphony C), but to give all of the guests as much of an opportunity as possible to snatch up the best of the spring and summer collections before the doors were opened to the general public. And that is exactly what my girlfriend and I did! Because I’m the shopper, my girlfriend initially deferred to me: “What are you looking for?" ; "What department do you want to hit first?” But soon enough she was bitten by the shopping bug herself and started wandering off without me. (I dare say I have never seen her have that much fun shopping in my entire life, and I’ve known her for over 20 years!)

I took a quick break from my shopping for a moment to introduce myself to fashion designer, Tracy Reese. (She was absolutely charming and gracious as I expressed my love for her line and how much I have enjoyed attending her runway shows during New York Fashion Week.) And much to my surprise, the sales associate who was assisting me that evening happened not to be just a sales associate but one of the store’s personal stylists. (Ladies, ask for Dyan Demidio. She’s amazing and full of energy!) By the time 10:00 rolled around, we were still shopping! The band stopped playing, and we were . . . still shopping!!! I’m slightly ashamed to say that we literally closed the store that night.


(Band, "The Night Shift" was nothing short of FABULOUS!)

(Designer Tracy Reese pictured center with Nordstrom personal stylist, Dyan Demidio (left))


(DJ & Live Mannequins on the 2nd Floor)


Needless to say, I am ecstatic that there is now another Nordstrom in our midst. The King of Prussia location is certainly more convenient for me, but I will be making regular trips to Cherry Hill. Although the store is not as large as the one in King of Prussia (Cherry Hill measures in at 138,000 square feet), it is considered one of Nordstrom’s designer stores (basically more glitz and glam, of which there are about 20 in the country). At Cherry Hill you will notice a much expanded designer handbag department set up boutique style, the selection of designers featured (this store sells David Yurman in their fine jewelry department), and a fabulous new concept for the fitting room in the BP. (junior) department – a mini living room awaits you as you enter, complete with funky furniture and "foo-foo" pillows. All in all, three words sum up my overall assessment of this new addition to the Cherry Hill Mall: Job Well Done!



(BP. Fitting Room - Leather Sofa & Flokati Pillows)

(BP. Fitting Room - Love that flat screen!)


(BP. Fitting Room - amazing high back chair)




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